Thursday, May 14, 2009

ENDANGERED- LOCAL CONVENTIONAL TELEVISION

There is an old saying that originated in Asia that states "May you live in interesting times." Some say this is a curse, others a blessing. All I know is these are indeed interesting times for Conventional Television through out North America.


It is no secret within the industry that under the status quo Canadian regulations, conventional local broadcasting is on the endangered list. The legislated obligations (local news and programing) cost money and with the current economic ciaos, the business model which the Private Canadian Television Industry is based, (advertising and sponsors) is not working. This trend of diminishing revenue though advertising and sponsors has been going on for several years, but is being accelerated because of the current recession.

If one could "snap" ones fingers and return back to more favorable economic times, the bleeding to Local Conventional Broadcasters would not stop.
So what is the answer?
Government bail outs?
No- that is not the answer.

Solutions-
I want to invite you all to follow this link and learn more about how to SAVE LOCAL TELEVISION.

I would also encourage each of you who read this blog, no matter where you are in Canada, to attend an Open House with your local CTV Station or your local "A" Station. The dates and times of the Open House are found on the web link that is provided.

Tell them Murman sent you.

Thank you.

3 comments:

Bill McMinn said...

It's not because poor economy that "Local" TV stations are hurting, it's the outdated business model of airing all the shows that I can see on basic cable. CTV should try airing some of the shows the never get a chance to be seen on Canadian television. That's how CTV can save themselves, don't expect me to do it through a higher cable bill.

Murman said...

Bill,

Thank you for your comment. I still however would invite you to your local CTV or A station this weekend to attend an open house so you may learn first hand just what Canadian Conventional TV is all about.

Cheers
Murman

Doug said...

If CTV is so committed to local television, why did they chop Canada AM Vancouver? Or VTV Breakfast? Or staff?

What we're really seeing is the big shift to the internet. In 5-10 years transmitters and cable will be irrelevant. Your TV will be hooked up to the internet and content will be delivered in a new way.

Traditional radio and television stations and newspapers will likely go the way of the dodo bird. But there will still be a need for content. And the advertisers will follow.

The "good old days" are long gone. But there is light at the end of the interweb tubes!